Sports Gambling | Online Casino | Lottery | Bingo | Gaming
Where your online gambling business is established and licensed.
You will need an online gaming license issued by the gaming regulatory authority in the jurisdiction where your company is registered. In some jurisdictions like Malta and Curacao a single licensing authority issues a single license covering all forms of online gaming (lottery, casino, bingo, sports betting etc.). In other jurisdictions like the UK the gaming regulators issue a different type of license for each form of gaming; so you might even need three separate licenses.
Where your target audience is located.
Depending on where your customers are located you may need to obtain a license from gaming regulators in several jurisdictions. You may need a license to target customers in certain jurisdictions. For example only gaming websites holding a license from one of the whitelisted countries can target audiences in the UK and USA.
Targeting Audiences in Countries that Prohibit Online Gambling
Remote online gambling businesses licensed in a respected jurisdiction like the UK or Malta are responsible for prohibiting access to players from countries where online gaming is illegal. If websites do not comply with these restrictions they can be fined and subject to legal action from both the licensing jurisdiction and the prohibiting countries. By breaking the law the company owners, shareholders and directors can be held legally responsible. In addition to exorbitant fines the gambling company may lose its license. Many leading remote gaming operators implement IT structures to restrict access to players from countries where online gaming is illegal. These systems block IPs in certain locations from accessing the gaming site.
So how do you reach a large audience in a jurisdiction where online gambling is prohibited? Many remote gambling companies target audiences in restricted countries by setting up a corporation in a blacklisted country like Curacao where gaming regulations are more relaxed. They can then target players in countries that restrict online gambling but not from their licensed entities. Contact GBO for more information about obtaining online gambling licenses.